Why hiPete? Why business owners choose to work with me

Why hiPeteSEO from someone you can actually pick up the phone toA personal one from Pete · 6 min read

There are loads of SEO freelancers and agencies out there and plenty of them are cheap, so when a business owner picks me it’s rarely just about the price. More often it’s because they’ve found someone they feel they can trust with the thing that makes their phone ring, and in this post I want to tell you straight who I am, how I work and why the people who hire me tend to stay.

Who you’re dealing with

I’m Pete Duffy, a 48 year old family man from Liverpool who’s spent over 20 years in business getting local firms found on Google. The business has my name on the door because it really is me, and it’s how I look after my family, so keeping my customers happy is how I pay the bills rather than something I stick on a slogan.

I’m a normal bloke who happens to know a lot about search, so you won’t get a sales pitch full of jargon and you won’t get passed around. What you will get is someone who picks up the phone and talks to you like a person. If you’d like the longer story of how I got started, I’ve written about my life in SEO, from the IT guy at a shipping line to hiPete.

My business is to know yours

I’ve worked with businesses in over 50 industries, from plumbers and garages to dentists and hotels, so there’s a good chance I’ve already worked with a business like yours. Before I touch your website I want to know how your customers think, what a good job is worth to you and which work you’d rather have more of. That’s what decides which searches are worth chasing, and it’s why the first conversation with me is full of questions.

You deal with me, start to finish

When you ring you get me, with no account manager in the middle and nothing outsourced to someone you’ve never heard of. My own small team on Boundary Street helps me get the work done, but I stay your one point of contact and I always know exactly where your website stands.

I treat your website like it’s my own

I run my own businesses online too, so I know what it feels like when the phone goes quiet and I look after your website the way I look after mine. If something breaks or could be working harder for you, I’ll deal with it before you have to chase me.

Honest SEO, nothing spammy

Everything I do follows Google’s own rules, which means no bought links and none of the tricks that work for a few weeks before getting a site penalised. It’s steady work on the things that last, like clear pages, a strong Google listing and genuine reviews from real customers.

No contracts, just results

A contract isn’t worth the paper it’s written on if the SEO isn’t doing its job, and I’d much rather keep you because your phone is ringing. That’s why I work on a 30 day rolling agreement and you’re free to leave whenever you like.

Reports you can actually read

You shouldn’t need a degree in report reading to find out whether your money is working, so my live reporting portal shows where your searches sit, what I’ve done and what comes next in plain English, and you can check it on your phone whenever you like.

What I will and won’t promise

I won’t over promise and under deliver, so if there’s something I can’t do for you I’ll say so on the first call. If we do agree to work together, it’s because I know I can get you results.

Nobody can honestly guarantee you a number one spot on Google and I won’t pretend otherwise. What you can expect from me is better rankings for the searches that matter and more people getting in touch, and turning those calls into paying work is where you come in, which is why I see it as a partnership.

An ideas man, not someone sat in the corner

You’re hiring me to help your business do well online rather than to sit quietly in the corner ticking off SEO tasks. So when I spot something that could bring in more work, like a new service page or a better way of collecting reviews, I’ll run it past you and we’ll decide together.

Value comes before price

It’s £125 a week, which I think is fair, but price was never really the point because SEO that doesn’t make your phone ring is money down the drain whatever it costs. What you’re paying for is someone who gets your phone ringing and sticks around to keep it that way, and if you want to see how that compares I’ve laid out what SEO costs in the UK.

What my clients say

I could tell you all of this myself, but it means a lot more coming from the people I work with, so here are a few straight from Google with older business names swapped for [hiPete].

Read all my reviews

Questions people ask me

Hi, I’m Pete

Fancy a chat?

If you want an SEO you can actually pick up the phone to, drop me a message and we’ll see if we’re a good fit.

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