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Content overhaulIf your pages could belong to any company in your trade, they’re not doing you any favours. I rewrite them so they sound like you, answer what customers actually ask and give Google a clear reason to rank you.
Most small business websites were written in a rush. The web designer needed some text, so someone wrote a few lines about “quality service at competitive prices” and it’s been sat there ever since. It doesn’t say what you actually do, where you do it or why someone should pick you.
That matters more than ever, because Google wants helpful, people-first content that answers what people are searching for. AI tools like ChatGPT and Claude look for sites that say clearly what a business does, where and for how much. Vague copy gives them nothing to work with. I explain more in AI SEO: what you need to know.
A content overhaul fixes that, and it’s the content writing Liverpool businesses usually skip. I go through your site page by page, rewrite the ones that matter in your voice, add the pages that are missing and answer the questions customers already ask you on the phone. It usually follows an SEO audit, so I know which pages matter most. If you’re curious why words matter so much, read why content matters for SEO.
Content work is included in the £125 a week. I work through your pages in order of how much difference each one should make, starting with the ones that bring in enquiries.
A page-by-page rework of your site’s words, from the homepage down.
Every page read through. Thin, outdated and duplicate pages flagged before anything gets written.
Service pages rewritten in your voice. Clear, specific and easy to read on a phone.
New pages for services or areas you cover but never wrote about.
The questions customers ask you on the phone, answered on the page.
Pages linked together so visitors and Google can find their way round.
Each page given a heading and title that matches what people search for.
We’ve employed [hiPete] and Pete to SEO our website and update the design of it. I have to say that we are really happy not only with the results, but also the way they send reports and constantly work on our website.
A lot of website copy is stuffed with words nobody says out loud. Customers can smell it a mile off. Google has got much better at spotting it too.
I write the way you’d explain the job to a customer stood in front of you. Real detail about how you work beats any amount of polished fluff. Every page is built around the searches your customers really use, which I cover in how to choose the right SEO keywords.
From generic copy to pages that win work.
How you work, what makes you different and what customers always ask. That’s where the good detail comes from.
The pages that bring in enquiries come first. Then the missing ones get written.
Nothing goes live until you’re happy. Then we watch which pages start to climb.
Fill this in and I’ll read through your site and tell you which pages I’d rewrite first and which pages are missing altogether.
If you want me to crack on, it’s £125 a week, which is about £18 a day. Less than a couple of coffees.
See which pages need the most work.
Rather message? WhatsApp me on 07463 631121 or call 0151 402 0925.
Tap a question to open it.
It’s part of the £125 a week, which is about £18 a day. I work through your pages in order of how much difference they’ll make.
A chat about how you work and what makes you different. The detail from that call is what makes the pages sound like you.
I keep your page addresses the same wherever I can. If one has to change I redirect the old address so nothing gets lost.
Yes, but I’d sort your main pages first. They’re the ones that bring in enquiries.
That’s the point. I write from what you tell me on our chat, and you read and sign off every page before it goes live.
It depends on your site. I start with the pages that bring in work, usually the homepage, your main services and the areas you cover.
Yes. A dedicated page for each town you want work from is one of the most useful things I can add.
Yes. The questions customers ask you on the phone make great FAQs, and they help with Google and AI answers too.
Yes. Clear pages about what you do, where and for how much are exactly what tools like ChatGPT pick up on.
Of course. Send me a WhatsApp and I’ll update it.
