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Estate agentsI’ve done SEO for estate and letting agents. Buyers find homes on the property portals, but sellers and landlords find agents on Google. They type “estate agents near me” or “free valuation”. Those are the searches that win you instructions.
Most agency websites are built around property listings. Those listings are already on the portals, so Google rarely ranks your copy of them. Meanwhile the searches that actually bring in money, from people about to sell or let, go to whoever has built pages for them.
Sellers choosing an agent want proof you know their area and can get a good price. Landlords want to know what you charge, what you handle and how you look after tenants. If your site doesn’t answer that clearly, they book a valuation with someone else.
Online-only agents spend heavily on national ads, but they’re weak on neighbourhood searches. That’s where a local agent with good area pages and strong reviews can win.
“Estate agents in Crosby”, “free house valuation Liverpool”, “letting agents Wirral”, “how much is my house worth” and “landlord fees”. I’ll build pages around the areas you cover and the searches that lead to instructions.
Estate agents compete with the big property portals, so your own site needs to win on local knowledge. Area guides and valuation pages help, as I explain in why content matters for SEO. Vendors check reviews before they invite you round, so read why Google reviews matter. And to see who’s beating you locally, competitor analysis for local businesses shows how to size them up.
More valuations booked and more landlords signed up.
Pages built to rank for valuation searches and turn visitors into booked appointments.
Guides to the neighbourhoods you cover that show your local knowledge.
Landlord services explained clearly, aimed at the people with property to let.
Branch photos, team faces and a steady flow of reviews from sellers and landlords.
Who your valuers and negotiators are. Sellers choose people they trust.
Recent sales and lets in each area, which show you get results on their street.
Very much a 5 star rating on standard.
Most agency websites are built around listings that the portals show anyway. The searches that actually bring in income come from people about to sell or let. Your site should be built for them first.
A clear valuation form, honest fees and proof of recent sales nearby do more for your instructions than any number of listings.
How I’d get you more valuations booked.
Send me your agency’s website. I’ll see who’s winning the valuation searches in your areas.
A strong valuation page, clear lettings pages, team profiles and your Google listing.
Area guides, recent sales and more reviews, with a monthly report on what moved.
Fill this in and I’ll take a careful look at your site and listing before I come back to you. No automated report and no sales pitch.
It’s £125 a week if you want me to crack on, which is about £18 a day. Less than a couple of coffees.
For estate and letting agents across the North West.
Rather message? WhatsApp me on 07463 631121 or call 0151 402 0925.
Tap a question to open it.
£125 a week, which is about £18 a day. That covers your SEO, Google listing, AI visibility and looking after your website.
Locally, yes. They spend on national ads but rarely win neighbourhood searches. That’s where you can beat them.
Yes. Sellers and landlords have different worries and search for different things.
A little, but the portals usually outrank them. Your effort is better spent on valuation, area and lettings pages.
Many agents now do, especially for lettings. Clear fees build trust and help landlords choose you.
Yes, if they’re genuinely useful. They show local knowledge and rank for searches about living in that area.
Yes. Each branch gets its own listing and page so each one can rank in its own area.
Listing and page fixes can help within weeks. Competitive valuation searches take a few months to rank well.
Usually. If it’s on WordPress I can make the changes myself. If not, I’ll tell you straight whether it’s worth fixing or rebuilding.
Your website, the areas you cover and access to your Google listing. WhatsApp is the easiest way to start.
