call tracking

Resource 30/10/2026

How to set up Google Analytics 4, step by step

Google Analytics 4 set up from scratch in eight steps, so it counts the calls, forms and WhatsApp messages that matter, not…

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Blog 27/10/2026

The benefits of PPC for local businesses

Pay per click ads can put you at the top of Google today. Pete explains the real benefits of PPC for a…

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Resource 26/10/2026

How to set up Google Ads for a local business, step by step

Google Ads set up the way I'd do it for a local business, in eight steps. Tracking first, tight locations, blocked searches…

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Blog 06/10/2026

How to turn website visitors into enquiries

Getting people to your website is only half the job. Pete explains the simple changes that turn more of those visitors into…

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Blog 02/10/2026

Paid vs organic traffic

Should you pay Google for clicks or earn them for free? Pete explains the difference between paid and organic traffic, and when…

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