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Gas engineersI’ve done SEO for gas and heating engineers. When the boiler packs in on a cold night, people search fast and ring whoever answers. Planned jobs like new boilers and servicing are worth far more though. I help you win both.
Heating searches are fiercely competitive. National boiler companies, comparison sites and lead-selling directories all fight for the top spots. Plenty of good local engineers end up paying for leads instead of getting them direct.
The fix starts with being genuinely local. A Google listing that covers the right areas, a steady flow of reviews and pages for the towns you actually work in. Most people would rather use a local engineer they can trust than a faceless national firm.
Then it’s about the bigger jobs. Someone researching a new boiler wants to understand the options, the rough cost and who’ll fit it. A strong boiler page answers that and gets the quote request.
“Boiler installation Liverpool” and “new combi boiler cost” are where the money is. “Boiler repair near me” and “emergency plumber” bring urgent calls. “Boiler service” and “landlord gas safety certificate” bring steady repeat work every year.
Boiler breakdowns are urgent, and people call whoever shows up first with good reviews. Your Google Maps listing is a big part of that. Separate pages for boiler repairs, servicing, installs and landlord gas certificates help you rank for each one, as I explain in why content matters for SEO. In winter, a few targeted ads can fill the diary fast.
Emergency calls and the bigger jobs.
Strong pages for new boilers. It’s the search where the money is.
Urgent searches caught by your map listing and a big tap-to-call button.
Annual services and landlord certificates. Steady repeat work all year.
Pages for the towns you cover, so local homeowners find you before the nationals.
The boiler brands you fit and any finance options, both of which people search for.
Install photos, service areas and steady reviews so you stand out in the map.
We have not looked back since hiring Pete and his team to create a new website for our business. He has gone above and beyond all my expectations. I can not thank them enough for the determination and effort they have put in to give us the best web design possible. We have also ask Pete to undertake the SEO side of things I could not of picked a better man for the job. I would highly recommend Pete Duffy to everyone.
People are letting you work on something that can be dangerous. Your Gas Safe registration, insurance and reviews need to be easy to see. They often decide who gets the call.
Manufacturer approvals and warranty lengths matter too. Shown clearly, they help you win installs without competing on price alone.
How I’d get you more boiler jobs.
Send me your website and the areas you cover. I’ll see who’s taking the local boiler searches.
Google listing, credentials on show, tap-to-call and a strong boiler install page.
Area pages, servicing and landlord pages and more reviews, with a monthly report on what moved.
Fill this in and I’ll take a careful look at your site and listing before I come back to you. No automated report and no sales pitch.
It’s £125 a week if you want me to crack on, which is about £18 a day. Less than a couple of coffees.
For gas and heating engineers across the North West.
Rather message? WhatsApp me on 07463 631121 or call 0151 402 0925.
Tap a question to open it.
£125 a week, which is about £18 a day. That covers your SEO, Google listing, AI visibility and looking after your website.
Both, but installs pay far better. I’d put most effort there and let the map catch the emergencies.
It can be, but clicks are pricey. Tight targeting and good tracking are essential.
Not straight away. As your own site brings in more enquiries, you can rely on paid leads less and keep more of the profit.
A guide price for a typical install helps. People want a ballpark before they book a survey.
Yes. People search for specific boiler makes, and if you’re an approved installer that’s worth a page.
Yes. A page aimed at landlords and letting agents can bring in batches of gas safety checks every year.
Listing fixes can help within weeks. Boiler install searches are competitive and take a few months to rank well.
Usually. If it’s on WordPress I can make the changes myself. If not, I’ll tell you straight whether it’s worth fixing or rebuilding.
Your website, the areas you cover and access to your Google listing. WhatsApp is the easiest way to start.
