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Training providersI’ve done SEO for training companies. People search for a specific course, like first aid at work, a forklift licence or a CSCS card, often with a date in mind. Employers book whole teams. I help you show up for the courses you run and fill the seats.
Course searches are very specific. Nobody searches “training company”. They search “IOSH Managing Safely course Liverpool” or “emergency first aid at work near me”. If each course doesn’t have a page of its own, with dates, price, location and what’s covered, you won’t show up.
Course booking sites and national providers also compete for the same searches. A local provider can win by being specific about the venue, the trainers and the next dates, and by making it easy to book there and then.
Employers are the big win. One office manager booking a team of ten is worth far more than individual bookings, and they search differently, often for on-site training.
Course name plus town, like “first aid course Wirral” or “forklift training Liverpool”. Accreditation searches like “CITB courses” or “IOSH training”. And employer searches like “on-site first aid training for staff”.
More seats filled on every course.
A page per course with dates, price, duration, accreditation and what’s covered.
Book and pay online, so people commit while they’re on the page.
On-site and group training for businesses, aimed at the people who book teams.
Courses marked up so Google understands them and can show extra detail.
Venue photos, the right categories and reviews from past learners.
Pages for the towns where you run courses or train on site.
We have not looked back since hiring Pete and his team to create a new website for our business. He has gone above and beyond all my expectations. I can not thank them enough for the determination and effort they have put in to give us the best web design possible. We have also ask Pete to undertake the SEO side of things I could not of picked a better man for the job. I would highly recommend Pete Duffy to everyone.
A single “our courses” page with a long list can’t rank for each one. A page per course, with the details people are looking for, can rank for that exact course and town.
Keep dates up to date. An out-of-date course page loses bookings fast.
How I’d fill more of your courses.
Send me your website and your main courses. I’ll see who’s winning those searches.
A page per course, online booking, course schema and your Google listing.
Employer and area pages and more reviews, with a monthly report on what moved.
Fill this in and I’ll take a careful look at your site and listing before I come back to you. No automated report and no sales pitch.
It’s £125 a week if you want me to crack on, which is about £18 a day. Less than a couple of coffees.
For training providers across the North West.
Rather message? WhatsApp me on 07463 631121 or call 0151 402 0925.
Tap a question to open it.
£125 a week, which is about £18 a day, on a 30 day rolling basis. That covers your SEO, Google listing, AI visibility and looking after your website.
Yes. People search for the exact course, and a page each is how you show up.
Locally, yes. Specific venue details, real trainers and easy booking win against generic listings.
Yes. They’re the two things people look for first.
Yes. On-site and group training pages aimed at businesses can bring in bigger bookings.
Code that tells Google a page is a course, with details like provider and dates. It helps Google understand and show it.
Ask at the end of the course while learners are pleased, with a simple link.
Listing and page fixes can help within weeks. Busier course searches take a few months.
Usually. If it’s on WordPress I can make the changes myself. If not, I’ll tell you straight whether it’s worth fixing or rebuilding.
Your website, your course list and access to your Google listing. WhatsApp is the easiest way to start.
