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Nurseries and childcareI’ve done SEO for nurseries. Choosing childcare is one of the biggest decisions a parent makes. They search for nurseries nearby, read every review and look closely at photos before booking a visit. I help your nursery be the one they want to see.
Parents search for childcare close to home or work, so the Google map is where most nurseries are found. If your listing is thin, your photos are old or your reviews are few, parents scroll past to the next nursery even if yours is the better setting.
On your website, parents want reassurance. What a typical day looks like, the room for their child’s age, your staff and their experience, your latest inspection rating, fees and funded hours, and how to book a visit. Many nursery sites hide that behind a phone call.
Clear, warm pages that answer those questions, with real photos taken with the right permissions, turn a search into a show-round.
“Nursery near me”, “day nursery Crosby”, “baby room nursery”, “funded childcare places”, “outstanding nursery Liverpool”, “breakfast club” and “holiday club”. Town versions are often the easiest to win.
More families booking a visit.
Fresh photos, opening hours, age groups and steady reviews from happy parents.
Baby, toddler and pre-school rooms, each with a page showing what a day looks like.
Clear fees and funded hours explained in plain English. Parents look for this first.
Your staff, their qualifications and experience. Parents want to know who’ll care for their child.
An easy way to book a show-round, front and centre on every page.
Breakfast clubs, after school and holiday clubs, each with its own page.
I teamed up with [hiPete] so they could improve our website, SEO and grow our company. The are straight talking – no flash sales using power point presentations, just down to earth, creative, knowledgeable and friendly. And more importantly they deliver on what they say. The team are forthcoming with ideas, very proactive, and I can completely trust they are behind our website and our brand. We are not just another client, we are made to feel important, and like our business is worthwhile. The team are always available for a chat or meeting, and very responsive to any communication. I already recommend them to friends and other business owners, and I will continue to do so. My only regret is that I didn’t move to them sooner!!!
Most parents decide after a visit. Your website’s job is to get them through the door. A clear “book a visit” button and a few lines on what to expect when they come make a big difference.
Show your inspection rating proudly if it’s good, and link to the report.
How I’d bring more families to your door.
Send me your website. I’ll see where you show up for local childcare searches.
Google listing, fees and funding, room pages and a book a visit button.
Club pages, fresh photos and more reviews, with a monthly report on what moved.
Fill this in and I’ll take a careful look at your site and listing before I come back to you. No automated report and no sales pitch.
It’s £125 a week if you want me to crack on, which is about £18 a day. Less than a couple of coffees.
For nurseries across the North West.
Rather message? WhatsApp me on 07463 631121 or call 0151 402 0925.
Tap a question to open it.
£125 a week, which is about £18 a day, on a 30 day rolling basis. That covers your SEO, Google listing, AI visibility and looking after your website.
Yes, or at least a guide. Parents compare nurseries and fees are one of the first things they look for.
Yes. Lots of parents search for funded places, and a clear page explaining your offer helps.
Only with clear written consent from parents. Photos of rooms and activities without faces work well too.
Hugely. Parents read them closely. A steady flow from happy families builds trust.
Yes. Each setting gets its own Google listing and page so it can rank in its own area.
Ask parents at natural moments, like when a child moves rooms. A simple link by email works well.
Listing fixes can help within weeks. Busier searches take a few months to rank well.
Usually. If it’s on WordPress I can make the changes myself. If not, I’ll tell you straight whether it’s worth fixing or rebuilding.
Your website, your fees and funding details, and access to your Google listing. WhatsApp is the easiest way to start.
